Charity Partnerships

We are committed to supporting the causes we feel passionate about, through our partnerships with worthy charities close to our hearts.

Charity No: 1083024


A Brighton charity, Whoopsadaisy provide free conductive education for children with cerebral palsy and other motor disorders, helping them reach their full potential.

Most of the children at Whoopsadaisy have cerebral palsy, and all of them face daily challenges in terms of their mobility, co-ordination and balance. Many of the children also have speech, communication and learning difficulties. Building on children’s existing abilities, the dedicated team provide tailored learning opportunities to help develop the children’s physical, cognitive, social and self-help skills as well as giving their parents the tools so that their progress can continue to be supported at home.

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“I live near the beautiful Preston Park in Brighton and while taking my baby girl for walks, I would pass by a cute little building that, I later found out, housed a local charity which worked with young children with physical and learning disabilities. Pawel and I have visited Whoopsadaisy a few times now and while the kids are learning skills to increase their independence and confidence, they are having lots of fun with it too! We’re so pleased and honoured to work with such a wonderful charity that spread love and support to affected families in the Brighton area.” Aleks Przedpelska, Creative Director

Charity Number: 1070906

Born Free

The Born Free Foundation is a dynamic international wildlife charity, founded in 1984 by the actors Bill Travers MBE and Virginia McKenna OBE, stars of the iconic film Born Free.

Born Free’s mission is to ensure that all wild animals, whether living in captivity or in the wild, are treated with compassion and respect and are able to live their lives according to their needs. Born Free promotes Compassionate Conservation to enhance the survival of threatened species in the wild and protect natural habitats while respecting the needs of and safeguarding the welfare of individual animals. Image Copyright : Christopher Michel

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"I remember seeing the Born Free film when I was very young and I still remember the soundtrack. Animals have special significance for us at Sugarhill, as they form the basis of many of the prints we exclusively design. When looking for an animal charity to support, it was amazing to find one that works so tirelessly to prevent animal suffering and protect threatened species around the world." Aleks Przedpelska, Creative Director

Charity No. 276035

Plan International UK

Plan International UK is a children's charity striving to advance children's rights and equality for girls all over the world.

Of the 800 million people living in poverty today, almost two-thirds are women and girls. Added to this, girls are less likely to be at school than boys. Currently, 1 in 3 adolescent girls are missing out on an education. Through a variety of programmes, Plan International support girls so that they will be free from violence and get the education skills and support they need to become powerful forces for change in their communities

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Photo credit : Plan International / Richard Wainwright

Photo credit: Plan International / Nyani Quarmyne

Photo credit: Plan International / F. Gernyx

"Having spent a lot of time in Asia, we’ve seen first hand that in poorer communities, it’s often girls who miss out on receiving an education, as well as facing many potential dangers. For many years now, Sugarhill has sponsored young girls through Plan International in India, Africa and Vietnam so we are looking forward to working more closely with Plan International with our #WearAndCare initiative." Pawel, Managing Director.

charity nO: 1146777

The Clock Tower Sanctuary

The Clock Tower Sanctuary supports homeless young people in Brighton & Hove. 

Brighton and Hove has the second largest homeless population in the UK and the Clock Tower Sanctuary is a drop-in service providing vital support to homeless young people (aged 16-25) in Brighton & Hove. They provide a range of facilities to help homeless young people including a fully stocked kitchen, shower and laundry facilities, computer and telephone usage, a postal address and drop-ins from specialist services. Above all, they offer a big smile and a friendly welcome in their warm, safe and inclusive centre. One-to-one support, mentoring services and life skills classes are also provided to help young homeless get back on their feet.

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"I was brought up in the local area and count myself very lucky to have a lovely little flat in the centre of Brighton. However, I'm very aware that others aren't as fortunate and rely on the support of The Clock Work Sanctuary. The facilities they provide are a real lifeline to young homeless people in the city, who don't have a place to call 'home.' I'm super pleased to be working with the charity, both through the sales of the Sugarhill #wearandcare campaign and by personally joining their friendly and passionate volunteer team in the near future." Stacey Saunders, Wholesale Sales Manager

Charity No.1070532

Rainbow Trust

Rainbow Trust supports seriously ill children and their families.

Rainbow Trust supports UK families who have a child aged 0-18 years with a life-threatening or terminal illness. Their Family Support Workers provide support in a wide variety of ways depending on the needs of the family, including home, sibling, hospital and bereavement support. This can range from maintaining sibling school attendance, organizing activities and fun days out to helping to organise hospital appointments, explaining illnesses and treatment and bereavement support for every member of the family at any time of the night or day.

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"As our resident wordsmith, when I first heard of the Rainbow Trust I was taken with the aptness of their name, a rainbow brightening grey days. Being told that your child is so seriously ill that their life may be cut short is unthinkable. Through support and guidance, the wonderful team at The Rainbow Trust help families navigate all the complexities of life-threatening or terminal illnesses, I couldn't be prouder to be supporting them." 
Natalie Jolley, Digital, Design & E-commerce Manager 

a 501(c)(3) Non-Profit

Give Directly

The Clock Tower Sanctuary supports homeless young people in Brighton & Hove. 

Give Directly transfers cash to households in developing countries via mobile phone-linked payment services, targeting extremely low-income households. These households are typically sent $1000 (£760), which is around one year's expenditure for the average household . An amazing 88% of each dollar raised makes its way to recipients. Cash transfers have been thoroughly and rigorously shown to reduce poverty and improve lives. These cash payments have been proven to provide long term benefits to recipient households including, large increases in child height-for-age and weight-for-height in Africa and as recipients often save or invest a large proportion of cash transfers, future income is generated for many years after the gift has been received. 

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"I first learnt about Give Directly on the Give Well website, a US based website that aims to help donors find charities where the impact of additional donations will be maximised in terms of lives saved or improved.) Give Directly is one of the top-rated charities on, so it immediately sparked my interest. The concept of giving funds directly to recipients living in extreme poverty so they could use the money in whatever way they see fit really appealed to me in the sense that it is based on (evidence based) concept that the receivers know best how to use to improve the lives of their families."
Pawel, Managing Director.